Joe Lesher

Joe Lesher is the Director of Marketing at Rose City Futsal, located in Portland, Oregon. He has a strong background in marketing and community sports, which he leverages to foster an inclusive environment for futsal enthusiasts of all ages and skill levels. Joe's philosophy centers around the unifying power of sports, particularly futsal, as a means to bring communities together.1

Background and Education

• Education: Joe holds a Bachelor of Science degree from Virginia Polytechnic Institute and State University (Virginia Tech).1
• Previous Experience: Before joining Rose City Futsal, he worked at notable organizations like The Washington Post and Willamette Week, and he also founded his own company, Spitball Media. This diverse experience has equipped him with the skills necessary to navigate the various challenges in his current role.12

Role at Rose City Futsal

In his position, Joe is responsible for marketing initiatives that promote futsal as a sport and engage the local community. He emphasizes creating programs that cater to a wide range of skill levels and ages, aiming to make futsal accessible and enjoyable for everyone. His work includes integrating innovative technologies, such as AI-automated sports production solutions, to enhance fan engagement and showcase athlete performances.23

Personal Insights

Joe hails from St. Louis and expresses a deep passion for fostering community through sports. He enjoys celebrating the camaraderie that comes from playing futsal and aims to share this experience with others in the community.1