Joe Howden

Digital Agency Owner - Social Media - Digital Marketing - Digital Strategy - Consultancy - Training

Joe Howden is the founder and director of Dark Arts, a digital agency specializing in audience development and fan communications for music and creative clients.1 2 He established Dark Arts in 2014, drawing inspiration from his experience working with Björk on the innovative Biophilia multimedia album project.1

Career Highlights

Founder of Dark Arts: Launched the agency in 2014, focusing on helping iconic artists with storied music catalogues thrive in the digital landscape.1
Previous Experience: Worked with Björk on the Biophilia project before founding Dark Arts.1 3
Industry Focus: Specializes in evergreen marketing and digital optimization for catalogue departments, rights holders, and artists.1

Agency Philosophy

Dark Arts aims to set industry standards for iconic artists' audience engagement, growth, and monetization. The agency emphasizes:

Championing great artistry
Compelling storytelling
Proactive innovation
Continuous improvement

Joe Howden's leadership has guided Dark Arts to build long-term relationships with many iconic artists, with the agency experiencing significant growth in recent years.1