Samantha Schmidt

Samantha Schmidt is a talent agent specializing in Alternative Programming, Digital Media, Licensing & Branding at A3 Artists Agency. Her career has seen significant growth and recognition within the agency:

Career Progression

At A3 Artists Agency::

• Schmidt was recently promoted from agent to senior agent in the Alternative Programming, Digital Media, Licensing & Branding division.12
• This promotion was part of a group of four employees who were elevated in their roles, effective immediately.1

Previous Roles::

• Before her promotion, Schmidt served as an agent at A3 Artists Agency.3
• She has been with the agency since at least 2016, when she held the position of Senior Talent Agent in the Digital Media, Licensing and Branding department.3

Responsibilities and Focus

As a senior agent, Schmidt's primary focus includes:

• Working with digital creators to monetize their platforms.1
• Expanding clients' businesses off-platform and into traditional entertainment.1
• Managing a diverse portfolio of creators, as the division she works in represents over 300 clients.1

Division Growth

Schmidt is part of a rapidly expanding division within A3 Artists Agency:

• The Alternative Programming, Digital Media, Licensing & Branding division has grown from just two people in 2014 to now boasting 50 team members.1
• This growth reflects the increasing importance of digital media and alternative programming in the entertainment industry.

Recent Developments

In January 2024, it was announced that Gersh, another talent agency, acquired A3 Artists Agency's Digital and Unscripted Divisions.4 As part of this acquisition, Schmidt, along with other senior A3 agents, moved to Gersh.4 This transition suggests that Schmidt's expertise and client relationships were valued enough to be included in the acquisition deal.

Samantha Schmidt's career trajectory demonstrates her success in navigating the evolving landscape of digital media and entertainment representation, as evidenced by her promotions and the recent acquisition of her division by a major agency.