Joe Dunnigan

Joe Dunnigan is an experienced entrepreneur and marketing professional with a strong background in action sports and technology. He served as the Director of Global Brand Strategy and Sports Marketing at GoPro from March 2020 to March 2021, where he led brand strategy for the global action camera company.1

Professional Highlights::

• Currently CEO and Founder of ALT Sports Data, Inc. since March 2021, a company that provides dynamic pricing and data for lifestyle sports verticals1
• Previously Head of Brand Strategy and Campaigns at GoPro from November 2017 to March 20201
• Founder and CEO of +swappow, a mobile sharing marketplace for action/adventure sports, from September 2012 to March 20201

Early Career::

• Co-founder of bigdeal.com, the first online retailer of action sports equipment, which he grew to be among the top 1% of websites by 20001
• Co-founder of Cowtown Skateboards from 1997 to 20011

Education::

• Graduated from the University of Arizona between 1986 and 19901

Languages::

• Native English speaker
• Limited working proficiency in French1

Throughout his career, Dunnigan has demonstrated a consistent passion for action sports, marketing, and innovative technology solutions, particularly in the lifestyle and sports technology sectors.