Shani Syphrett-Haynes

Shani Syphrett-Haynes is an accomplished professional in the field of brand strategy and marketing, currently holding the position of Senior Lead for Global Brand Strategy & Integrated Consumer Marketing at Pinterest.1 Her career is marked by notable achievements and expertise in creative brand development.

Professional Background

Shani is an award-winning brand strategist and marketer with a strong track record in the industry.1 Her work at Pinterest has been impactful, as evidenced by her involvement in successful brand campaigns. In June 2024, she highlighted a campaign that showcased Pinterest's unique ability to inspire and facilitate self-discovery.2

Education and Skills

Shani's educational background includes studies at the University of Pennsylvania, which has likely contributed to her expertise in brand strategy and marketing.1

Notable Projects and Initiatives

Brand Campaigns:: Shani has been involved in creating innovative marketing campaigns for Pinterest. One of her recent projects in June 2024 was described as taking "viewers on a fantastical ride of inspiration, self-discovery, and action".2

Inclusive Marketing:: In September 2023, Shani announced Pinterest's introduction of new body type technology, emphasizing the platform's commitment to inclusivity in its visual content.4

Trend Forecasting:: Shani has been involved in Pinterest's trend prediction initiatives. In December 2023, she shared insights about Pinterest Predicts, the company's annual trend forecast for the upcoming year.5

Personal Interests

Beyond her professional work, Shani shows interest in interior design and creative businesses. She has jokingly mentioned potentially offering interior design services for vacation homes in the future.3

Shani Syphrett-Haynes's career at Pinterest demonstrates her expertise in global brand strategy and integrated consumer marketing, with a focus on innovative, inclusive, and trend-setting initiatives.