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Shani Syphrett-Haynes

Strategic Partner | Marketing & Coaching | Helping brands and women of color succeed in the present while creating a better future

Shani Syphrett-Haynes is a successful brand and marketing strategist who has enjoyed a lengthy career working with a diverse range of clients, from startups to established businesses, in sectors such as fashion and retail, education, media and entertainment, and insurance. With over ten years of experience, Shani has honed her craft and established herself as a leading figure in her field by overseeing the development of smart insights, community engagement, and value-driven strategies.

Shani is the founder of Jamila Studio, a boutique consulting firm that offers valuable insights to businesses in creative fields, assisting them in growing their careers and ventures through sound mentorship and business advice. Besides consulting, she served as a Strategy Director in Brand, Marketing, and Advertising at Translation LLC.

Shani's career started after graduation from the University of Pennsylvania with a degree in Biological Basis of Behavior, where her interest in marketing quickly made her pivot her career direction. She proceeded to complete a Master's degree in Interior Architecture at the Boston Architectural College.

Throughout her flourishing career, Shani has been active in numerous professional organizations and roles, including being a former Head of Marketing & Brand at Beam-Impact in One Touch, a Contributing Writer at Forbes, a Corporate Consultant in B2C Brand Strategy, Marketing, Product Innovation at Freelance, and an Entrepreneur in Residence at Made in NY Media Center by IFP. Likewise, she's a former Global Marketing Manager at Gap, Experiential Marketing Manager at The Visionary Group, Experiential & Retail Marketing Manager at Set Creative, Creative Strategy Manager at TH Productions, and Experiential Production Manager at AMP Agency.

Shani has directed her career by constantly learning, growing, and striving to see WOC-led innovation thrive through a distinctive, holistic approach to marketing. Check her out on Medium and Forbes to read her thoughts about brand strategy, creative leadership, and WOC-led innovation.