Joe Chernov

Joe Chernov is an accomplished marketing executive currently serving as the Chief Marketing Officer at Pendo.io, a role he has held since February 2020. In this capacity, he oversees all aspects of Pendo's marketing initiatives, which include sales development, demand generation, brand management, content marketing, and product marketing. He also focuses on aligning sales and marketing efforts and is an executive sponsor for the Mind the Product acquisition.1

Career Background::

• Vice President of Marketing at Pendo.io (April 2019 - February 2020): Before becoming CMO, Chernov was responsible for brand strategy, communications, and marketing design functions.
• Previous Roles: He has held significant positions at various companies:
  • CMO at Robin (2018): Led a repositioning strategy and established demand generation processes.
  • CMO at InsightSquared (2015-2018): Transitioned the company to an account-based marketing model and launched successful product lines.
  • VP of Marketing at HubSpot (2013-2015): Achieved substantial increases in blog traffic and leads while managing a leaner team.
  • VP of Marketing at Eloqua (2011-2012): Developed content marketing strategies that significantly enhanced lead generation and awareness.1

Chernov is also involved in advisory roles for several startups, including Cube and AudiencePlus, focusing on financial planning software and media technology respectively. His extensive experience in B2B marketing has made him a prominent figure in the SaaS industry.1

In addition to his professional roles, Chernov is known for his thought leadership in marketing, often sharing insights on platforms like LinkedIn where he discusses trends and challenges in the field.23