Jodie Baynes

Jodie K. Baynes is the Head of Brand at Whitespace, a creative agency based in Edinburgh, Scotland. With a strong background in marketing and branding, she has developed her career over 17 years in the corporate world before transitioning to agency life. Baynes has expressed a lifelong passion for branding, influenced by her father's loyalty to brands and her own studies in marketing at university.1

Throughout her career, she has taken on various roles that allowed her to gain extensive experience in different aspects of marketing. Notably, she made a significant career decision to leave a senior Head of Marketing position after ten years, which she describes as transformative for her professional life. This decision reflects her commitment to finding a work environment where she can be her authentic self.1

In addition to her role at Whitespace, Baynes is active on LinkedIn, where she shares insights about marketing and branding initiatives.23 Her approach emphasizes the importance of authenticity and continuous learning within the industry.