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Mike Sitrin
Experienced Founder and Business Strategist
Mike Sitrin is the Founder of Riverboat, a company established in 2017 and based in Boulder, Colorado. Riverboat specializes in assisting natural food companies to enhance their profitability and brand presence on Amazon through optimized listings, targeted advertising, and access to various Amazon sales programs.1
Professional Background
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Crispin Porter + Bogusky: Before founding Riverboat, Sitrin served as the Managing Director of Product + Brand Invention from 2015 to 2017. His role involved forming partnerships to create new brands in natural foods, spirits, and apparel, alongside managing P&L and business strategy.1
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Webshots: He was the CEO from 2012 to 2014, where he led the launch of a cloud-based photo service and managed the brand's acquisition from American Greetings.1
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FYI Living: As Co-Founder and CEO from 2009 to 2012, he focused on debunking health myths through scientific findings and significantly grew the company's online presence.1
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Sony Pictures Entertainment: Sitrin worked as VP of Partnerships from 2006 to 2008, integrating Crackle's business across Sony divisions following its acquisition.1
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Crackle: He co-founded this user-generated video service, which was acquired by Sony in 2006. He played a pivotal role in product development and marketing during its startup phase.1
Education
Mike Sitrin holds a Bachelor of Science degree from Florida International University.1
Overall, Sitrin has a diverse background in marketing, business development, and brand management across various industries, particularly in digital media and consumer goods.
