Jodi Ropert

Jodi Ropert is a seasoned marketing professional who currently serves as the Vice President of Marketing at YouTube.34 With a career spanning several prominent organizations, Ropert has established herself as a leader in the digital marketing landscape.

Professional Experience

Ropert joined YouTube in January 20133 and has since played a pivotal role in shaping the platform's marketing strategies. Her responsibilities at YouTube are extensive and include:

• Leading global marketing efforts for YouTube Music & Artists
• Overseeing marketing for YouTube Red
• Managing campaigns for YouTube Originals
• Directing marketing initiatives for YouTube TV2

One of Ropert's notable achievements at YouTube has been her instrumental role in building the platform's subscription businesses from the ground up.5

Skills and Expertise

Jodi Ropert is known for her:

• Mastery of various marketing disciplines
• Strong grasp of metrics and data-driven approaches
• Passion for innovation in the digital space1

Her expertise extends beyond traditional marketing, encompassing a deep understanding of the evolving digital landscape and consumer behaviors.

Previous Roles

Before her tenure at YouTube, Ropert held several significant positions, including:

• Chief Marketing Officer (CMO) at Smule
• CEO at Barefoot Explorers
• Co-Owner at Born Digital

These diverse roles have contributed to her well-rounded perspective on marketing and business leadership.

Location and Contact

Jodi Ropert is based in the San Francisco Bay Area3, reflecting her involvement in the tech hub of Silicon Valley. Her professional network and influence extend throughout the digital marketing and technology sectors.

In summary, Jodi Ropert is a highly accomplished marketing executive with a proven track record in digital platforms and subscription-based services. Her leadership at YouTube has been instrumental in driving the platform's marketing strategies and subscription growth.