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Jodi Murray-Freedman
General Manager Marketing at Bakers Delight
Jodi Murray-Freedman is the Director of Marketing at Bakers Delight, a position she has held since March 2023.1 She has an extensive background in marketing, having worked in various roles within the company since July 2019. Her previous positions at Bakers Delight include General Manager Marketing, Group Marketing Manager, and Head of Retail and Advertising.1
Before joining Bakers Delight, Murray-Freedman held several other marketing leadership positions:
- Head of Marketing at TGI Fridays Australia (November 2017 - May 2018)
- Marketing Director for Boost Juice at Retail Zoo (December 2016 - September 2017)
- Group Marketing Manager for Salsas Fresh Mex & CIBO Espresso at Retail Zoo (May 2015 - December 2016)
- Senior Marketing and Communications Manager at RACV (May 2013 - May 2015)1
In her current role at Bakers Delight, Murray-Freedman has been involved in significant marketing campaigns, including the "We're a bakery, not a fakery" campaign launched in November 2023. This campaign aims to differentiate Bakers Delight from supermarket bakeries by emphasizing their use of fresh, real ingredients and on-site baking.234
Murray-Freedman holds a Bachelor's degree in Marketing from RMIT University and has completed several Marketing Week Mini MBAs with Mark Ritson.1
