Jodi Guber

Jodi Guber Brufsky is the Founder, Chairwoman, and Chief Creative Officer of Beyond Yoga, a premium athletic and lifestyle apparel brand known for its commitment to body positivity and female empowerment. She launched the brand in 2006 after recognizing a gap in the market for stylish and flattering workout wear that could inspire confidence in women of all shapes and sizes.12

Background and Career

Early Life:
Jodi Guber Brufsky grew up in Hollywood as the daughter of Peter Guber, a prominent film producer, and Tara Lynda Guber, a yogi philanthropist. This upbringing exposed her to the pressures of appearance in the entertainment industry, which influenced her later work in fashion and wellness.14

Professional Journey:
Before founding Beyond Yoga, Jodi had a diverse career that included roles as a talent agent and co-founder of a public relations firm. Her experiences as a yoga instructor and life coach were pivotal in shaping her vision for Beyond Yoga, where she aimed to create a brand that celebrates women's bodies and promotes self-acceptance.146

Vision for Beyond Yoga

Jodi's mission with Beyond Yoga is to empower women through fashion that emphasizes comfort, quality, and inclusivity. The brand has been recognized for its authentic messaging around body confidence, encapsulated in campaigns like "Be Body Proud" which encourages women to embrace their bodies as they are.124

In her own words, Jodi stated:

"I have always had one goal: to make women feel good in their bodies. Beyond Yoga was created with this mission in mind" .2

Recent Developments

In August 2021, Beyond Yoga was acquired by Levi Strauss & Co., marking a significant milestone for the brand. Jodi expressed enthusiasm for this partnership, emphasizing shared values around diversity and inclusivity.2 She continues to lead the creative direction of the company, focusing on expanding its reach while maintaining its core message of empowerment and authenticity.24

Online Presence

Jodi actively shares her insights on self-love and body positivity through social media platforms like Instagram (@jguberbrufsky), where she engages with followers about fashion tips and personal growth.135 Her LinkedIn profile also reflects her passion for health and wellness, further establishing her as an influential figure in the fitness apparel industry.5

Through her work at Beyond Yoga, Jodi Guber Brufsky has become a notable advocate for positive change in women's fashion, making significant strides toward fostering an inclusive community that celebrates all bodies.