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Joanne Bradford
American businesswoman and financial technology executive
Joanne Bradford is a seasoned executive with extensive experience in technology, media, and financial services. She served as the President of Honey, an e-commerce technology platform, where she played a key role in its acquisition by PayPal for $4 billion in January 2020.124 Before her time at Honey, Bradford held significant leadership roles at various high-profile companies. She was the Chief Operating Officer and Chief Marketing Officer at SoFi, where she was instrumental in expanding the company's product offerings.12
Bradford's career also includes positions at Microsoft, Yahoo, Pinterest, and Demand Media. At Microsoft, she was involved in sales and product marketing for MSN and AdCenter.2 Her tenure at Pinterest focused on early monetization efforts.2 She has been recognized for her influence in the industry, being named on lists such as Forbes CMO Next and Ad Age's 100 Most Influential Women in Advertising.12
In addition to her executive roles, Bradford is an independent board member and investor, contributing to organizations like Kahoot!, Cue Health, and Snap Commerce.13 She holds a BA in Journalism from San Diego State University.1