Joanna Popper

Joanna Popper is a prominent executive in the media and technology sectors, currently serving as the Global Head of Virtual Reality for Location Based Entertainment at HP. She has a strong background in both Hollywood and Silicon Valley, focusing on innovative content and technology to enhance audience engagement and brand loyalty.

Professional Background

• Previous Roles: Before her tenure at HP, Popper was the Chief Metaverse Officer at Creative Artists Agency (CAA), where she worked on projects related to the metaverse and immersive experiences. She also held significant positions such as Executive Vice President of Media & Marketing at Singularity University and Vice President of Marketing at NBCUniversal.1
• Achievements: Popper has been involved in various acclaimed projects, including serving as an executive producer for notable VR experiences like Finding Pandora X, which received awards at major film festivals, and Breonna's Garden, a tribute to Breonna Taylor.1

Education and Skills

Popper holds a degree from the University of Pennsylvania and has extensive experience in marketing, strategy, and media production. Her expertise spans across emerging technologies, particularly in virtual reality (VR) and augmented reality (AR), making her a key figure in shaping the future of immersive entertainment.1

Passion for Innovation

Joanna Popper is dedicated to supporting creators and expanding the XR content ecosystem. She has received multiple awards for her contributions to societal impact through media, including accolades from Art Basel and the PGA Innovation Awards.1

Her work continues to influence the evolving landscape of location-based entertainment and virtual reality.