Joann Guo

Joann Guo is a seasoned strategic marketing leader with a strong background in driving growth, engagement, and retention for both B2B and B2C markets. She excels in developing data-driven strategies to enhance the customer journey and increase lifetime value.

With expertise in launching integrated marketing campaigns that deliver exceptional performance, Joann has a proven track record of success in acquisition and growth, retention and engagement, demand generation, social media marketing, email marketing, and digital marketing.

Joann is proficient in leveraging various tools and systems such as Google Analytics, Google Tag Manager, Eloqua, Facebook Ads, Salesforce CRM, and more to optimize marketing efforts and drive impactful results. She is skilled in marketing automation, customer segmentation, website optimization, and integrated campaign management.

Having held key roles at major tech companies like Spotify, Facebook, and LinkedIn, Joann has demonstrated her ability to lead high-performance marketing teams and collaborate effectively with cross-functional partners to launch products and execute successful marketing campaigns.

Joann's educational background includes a Bachelor of Science in Business/Managerial Economics from the University of California, Davis, as well as programs in Economics & Business at Fudan University and the Reforge Growth Program.

Throughout her career, Joann has honed her skills in A/B testing, reporting, team building, cross-channel promotion, and more, making her a versatile and accomplished marketing professional.