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Joana Batista
Social entrepreneur, speaker, and activist
Joana Baptista (also known as Joana Batista) is an experienced Product and UX Designer with a background in Art Direction.1 She currently holds the position of UX / Design Lead and Senior Product Manager (covering maternity leave) at TruRating, a company that provides a feedback tool for collecting customer ratings in stores and online.24
Professional Experience
At TruRating, Joana has been involved in various aspects of product development and user experience design. She has worked on projects such as designing consumer profile pages to display the millions of ratings collected daily by the company.2
Skills and Responsibilities
Joana's role encompasses a wide range of responsibilities, including:
- Researching, prototyping, designing, and launching innovative products and experiences1
- Developing test scripts to analyze user experience from a user perspective
- Collaborating with idea generation teams to discuss potential features3
Background and Expertise
With her diverse background in Product Design, UX Design, and Art Direction, Joana brings a unique perspective to her work. Her expertise allows her to create user-centered designs that effectively meet both business objectives and user needs.
It's worth noting that while her LinkedIn profile uses the surname "Baptista," she is also referred to as "Batista" in some professional contexts.1 Her LinkedIn username is joanabatista1, as mentioned in the query.
