Ali Adair is a versatile digital product designer with a strong focus on UX, visual design, front-end development, and product management.

With a diverse professional background, Ali has experience in founding, producing, and directing a pre-Youtube webtv startup, running a video production agency, and working as a freelance UX lead, designer, product manager, and coder in multiple agencies and startups.

Ali is skilled at collaborating closely with various stakeholders such as product managers, marketers, engineers, designers, QA professionals, and researchers. They have a proven workflow and toolset for delivering tasks ranging from competitor analysis, user research, wireframes, IA, interaction speccing, personas, user stories, to style guides.

Ali Adair's educational background includes Entrepreneurship studies at Moffat Centre (Business incubator) and a BEng in Multimedia Systems from Napier University.

Previously, Ali has held positions such as UX/UI Designer at PeerJ, roles in UX Design, UI Design & Branding, and Startup Strategy at Frugl, UX & UI Design, Front-end development, and Product Management roles at Wordsearch, River Digital, and Scenestealer, Lead UX & Product Design positions at Netfuse and Acumen Third Sector, and roles in Digital Development, Live Broadcast Engineering, and Video Production across various organizations and self-employment ventures.