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Jo Lusby
Co-Founder, Pixie B Ltd
Jo Lusby is a seasoned professional and co-founder of Pixie B, an independent consultancy specializing in media, publishing, and education across China and Asia.
With a strong background as the former North Asia CEO of Penguin Random House, Jo led successful operations in Beijing, Shanghai, Seoul, and Hong Kong, establishing award-winning local publishing businesses.
Fluent in Mandarin, Jo is known for her expertise in launching children's book brands, managing partnerships, and developing commercial intellectual property. Notable projects include Peppa Pig's success in China and international publications of authors like Mo Yan.
As a prominent figure in the business community, Jo co-chairs the Hong Kong International Literary Festival, mentors at Hong Kong PolyU, and has been featured in major news outlets for her industry insights. She is also a PADI Scuba Dive Master with over two decades of living in various Asian countries.
