Jo Lusby

Jo Lusby is a seasoned professional in the publishing and media industry, co-founder of Pixie B Limited, an independent consultancy specializing in cross-border business with publishers across different media types in China and the West.13 She founded the company in 2017 with Michelle Lombard.25

Key points about Jo Lusby:

1. Fluent Mandarin speaker and leading international expert on selling and publishing IP.2
2. Previously ran book publishing operations in North Asia for Penguin Random House.1
3. Published Chinese versions of popular series like Peppa Pig, which reportedly sold 60 million copies in its first three years in China.1
4. At Pixie B, she manages IP brands, including Harry Potter digital publisher Pottermore and U.S. IP franchise Good Night Stories for Rebel Girls.1
5. Advises Chinese publishers and content platforms on acquisition strategies.1
6. Serves as Chair of the Creative Industries Committee at The British Chamber of Commerce in Hong Kong since 2022.6

Jo Lusby's expertise spans publishing, film, and the creative sector, with a focus on bridging markets between China and the West.4