Rui Parada is a seasoned digital designer, educator and creative director hailing from Portugal. He has a comprehensive academic background beginning with a degree in Communication Design from Escola Superior de Artes e Design, followed by a postgraduate degree in Design and Multimedia Production from Universitat de Barcelona, and finally, a diploma in UX and UI Design from EDIT - Disruptive Digital Education. Parada has worked across various sectors such as publishing, media, corporate and education but his greatest contributions have been as a digital product designer and art director. He has also taught as a professor of Design and Publicity at ESEIG / Escola Superior de Estudos Industriais e de Gestao. Currently, he works as a Visual Digital Designer at the Universidade Católica Portuguesa.