Jo Burford

Jo Burford is a prominent figure in the digital content and creator economy space, currently serving as the Head of Creators for TikTok in the UK, Ireland, and Nordic regions.5 With a diverse background in digital marketing, influencer relations, and content creation, Jo has established herself as a leader in the creator economy.

Career Highlights

Current Role at TikTok: Jo leads a team of creator specialists at TikTok, where she is responsible for managing and nurturing relationships with content creators across the UK, Ireland, and Nordic countries.1 In this role, she plays a crucial part in shaping TikTok's creator ecosystem and strategy in these regions.

Previous Experience: Before joining TikTok, Jo held several significant positions in the digital marketing and creator space:

• Global Head of Marketing at Whalar, a company focused on connecting brands with creators2
• Creator Partner Manager at Twitter, where she worked with the Niche team after its acquisition2
• Director of Digital Talent at Latimer Group, focusing on engaging young people through co-creation methods2
• Various roles in digital marketing and community management at companies like Everywoman Ltd and Channel Four TV2

Expertise and Contributions

Jo is known for her expertise in:

• Influencer marketing and creator partnerships
• Digital content strategy
• Building and managing creative networks
• Driving engagement and growth in online communities

She frequently shares insights about the creator economy and digital marketing trends on professional platforms.34 Jo is also involved in speaking engagements, such as her recent appearance at MAD//FEST LONDON, where she discussed the power of community in driving brand relevancy.6

Education

Jo holds a BA Hons in English Literature from the University of London2, which likely contributes to her strong communication and content creation skills.

Through her career trajectory and current position at TikTok, Jo Burford has established herself as a key figure in the evolving landscape of digital content creation and influencer marketing.