Jo Burford is a well-known digital talent and creator communities specialist with over 10 years of experience working with high-profile digital talent and social media creators. Throughout her career, Jo has developed a deep understanding of internet creator culture, influential digital communities, and the digital creator economy. Jo has an impressive educational background, earning a BA Hons in English Literature from the University of London.

Jo has held various roles throughout her professional career, which has equipped her with a broad range of skills and expertise. She began her career as a Sales Marketing Assistant at Channel Four TV, after which she assumed the role of Digital Marketing Manager at Everywoman Ltd. Jo then moved to Los Angeles to lead the global Talenthouse community, and upon returning to the UK, supported the BBC's diversity efforts, running the Hidden Talent Lab during her role as Director of Talent at The Latimer Agency.

Jo's career highlights include starting Twitter's first Creator Day as Creator Partner Manager at Twitter, co-founding The Change Collective as Global Head of Marketing at Whalar during the pandemic, and currently serving as Director of Creator Communities at Aaqua. Jo is passionate about supporting the growth of the digital creator economy as it enables economic and social mobility for underrepresented voices, increases diversity, and fosters communities of advocates for brands and organizations.