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Jm Herrmann
JM Herrmann is an experienced strategic and creative executive with over 14 years of experience in the advertising and marketing industry.3 He recently joined Thinkingbox as their Chief Strategy Officer in February 2023, after previously serving as the VP Strategy Director at Giant Spoon.12
Career Highlights
Giant Spoon: At Giant Spoon, Herrmann played a crucial role in establishing and co-managing the agency's strategy department.1 He led successful strategic initiatives for various high-profile clients, including:
- NBCUniversal
- Activision
- Golden Road Brewing
- HP
- Paramount Pictures
Previous Roles: Before his time at Giant Spoon, Herrmann's career included positions at:
- TBWA\Media Arts Lab: Developing integrated strategies for Apple1
- Traver HMG: Junior Planner
- TBWA\Chiat\Day: Account Planning
- Apple Retail: Assistant Store Manager
- Interco Brands: Regional Marketing Manager for Southern California
Education and Skills
Herrmann holds a Bachelor of Arts in Advertising and Public Relations from Chapman University.2 His diverse background has equipped him with a unique skill set that combines:
- Strategic planning
- Creative direction
- Team leadership
- Brand management
- Marketing expertise
Personal Interests
Interestingly, Herrmann also has a background in music, having been a touring musician for JamisonParker.
In his current role at Thinkingbox, Herrmann is tasked with growing the strategy team across the company's divisions and establishing Thinkingbox as a strategy-led partner for its clients.1 His extensive experience and strategic leadership are expected to contribute significantly to the agency's continued growth and success in the market.