Jm Herrmann

JM Herrmann is an experienced strategic and creative executive with over 14 years of experience in the advertising and marketing industry.2 As of February 2023, Herrmann has taken on a new role as the Chief Strategy Officer at Thinkingbox, a global creative collective.13

Career Highlights

Giant Spoon: Prior to joining Thinkingbox, Herrmann served as the VP Strategy Director at Giant Spoon.14 In this role, he:

• Played a crucial role in establishing and co-managing the agency's strategy department
• Led successful strategic initiatives for various high-profile clients, including NBCUniversal, Activision, Golden Road Brewing, HP, Paramount Pictures, and Reddit
• Contributed significantly to the agency's success and award recognition

Previous Experience: Before his time at Giant Spoon, Herrmann worked at TBWA\Media Arts Lab, where he:

• Contributed to developing integrated strategies for Apple at the brand, product, and communications levels1

Current Role at Thinkingbox

As the newly appointed Chief Strategy Officer at Thinkingbox, Herrmann's responsibilities include:

• Overseeing the growth of the strategy team across all divisions
• Establishing Thinkingbox as a strategy lead partner with its clients
• Managing strategy departments across Thinkingbox's five offices
• Leading the Antisocial Strategy team across its three offices1

Skills and Expertise

Herrmann is known for his:

• Strategic leadership
• Experience in advancing strategy for big brands
• Versatility in working with both for-profit and non-profit campaigns1

His appointment at Thinkingbox is expected to contribute significantly to the agency's growth and success in the market across its three divisions: Thinkingbox, AntiSocial, and The Heist.1