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    Jiri Bures

    Executive Creative Director

    Professional Background

    Jiri Bures is a highly esteemed Executive Creative Director with an extensive career spanning over 25 years in the domains of multi-channel communications, digital innovation, broadcast, and brand experience. At the forefront of Imagination, Jiri is instrumental in shaping the creative direction and overall strategy for both the New York and Houston offices. With a stellar career, he additionally holds the title of Global Creative Director for iconic brands such as Major League Baseball (MLB) and Visa, underscoring his expertise in managing high-profile accounts on a global scale.

    Alongside his executive responsibilities, Jiri also plays a critical role as a member of the Agency's Global Management Team, contributing to strategic decisions that drive the company’s vision forward. His wealth of experience includes pivotal leadership roles as the Executive Creative Director for Imagination's EMEA region, based in London, where he was accountable for the creative output across various markets in Europe, the Middle East, and Africa. Jiri has successfully collaborated with an impressive roster of clients, including household names such as Johnson & Johnson, Nickelodeon, Intel, Land Rover, Ikea, and HSBC, working through various agencies located in Sydney, Hong Kong, and London.

    Education and Achievements

    Jiri’s educational background is as diverse as his professional accomplishments. He commenced his academic journey with a focus on music, earning an Associate's Degree in Music from the Australian Institute of Music. This creative foundation was complemented by his studies in Psychology at the world-renowned University of California, Los Angeles, enabling him to blend artistic and humanistic insights into his creative processes. Although he studied Graphic Design, Jiri's practical experience in the field surpasses conventional formal education, allowing him to cultivate a unique skill set that has driven innovation across multiple projects.

    Jiri’s exceptional work has not gone unnoticed; throughout his career, he has garnered numerous prestigious accolades from renowned industry organizations. His body of work has been recognized with awards from Cannes Lions, D&AD, and Campaign, placing him among the elite in the global creative landscape. Furthermore, he actively contributes to the creative community by serving as a judge for various award panels, including contributions to the Cannes Lions and the D&AD, as well as the Drum Experience Awards and Campaign Experience Awards.

    Beyond judging roles, Jiri also offers mentorship and guidance to aspiring creatives through organizations such as The Drum, National Saturday Club, Bournemouth University, and Dublin Institute of Technology. His commitment to nurturing talent within the industry speaks volumes about his passion for creativity and dedication to the future of the field.

    Notable Positions Held

    Jiri Bures has served in a plethora of influential positions throughout his distinguished career. Before taking on his current roles at Imagination, he was the Executive Creative Director for Europe, where he expanded his expertise to address the diverse and ever-evolving landscape of the creative industry. His previous appointments include Global Creative Director for prestigious brands like MLB, Shell, and Ikea at Imagination, where he honed his skills in brand storytelling and strategic communication.

    Throughout his journey, Jiri has held pivotal leadership roles such as Digital Creative Director at Imagination, Director at Thomson & Thompson, and Creative Director at RBD. He was also a Creative Partner at Renegade and held directorial positions at elevenxy. His early career laid the groundwork for his illustrious path as he worked as a Freelance Creative for various companies, Art Director at EURO RSCG Sydney, Designer at Info-Onscreen, and Designer/Partner at KMG. Each of these experiences has contributed to Jiri's well-rounded expertise in the creative sector, enabling him to navigate challenges with creative ingenuity and strategic foresight.

    Related Questions

    How did Jiri Bures develop his multifaceted expertise in creative direction and strategy?
    What are some of the key projects Jiri Bures has led for Major League Baseball and Visa?
    In what ways has Jiri Bures contributed to the development of emerging talents in the creative industry through mentorship?
    What creative challenges has Jiri Bures faced while working across different international markets?
    How does Jiri Bures leverage his educational background in music and psychology to inform his creative strategies?
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    Location

    New York, New York, United States