Jim Tan

Jim Tan is a seasoned Growth Marketing professional currently heading Growth Marketing at Pelago, a BCG Digital Venture. With a strong track record in driving growth and digital marketing strategies, Jim has successfully built GTM and growth marketing strategies that propelled Pelago to gain one million APAC users. His expertise lies in integrated MarTech Stack, brand and data-driven campaigns, and effective channel management. Prior to Pelago, he led a team at Skyscanner, achieving a YoY 20% growth in Singapore and Malaysia as the Senior Growth Manager and Squad Lead. He also honed his marketing skills at GoGoVan in Singapore and Hong Kong as a Regional Marketing Manager, overseeing marketing strategies across 7 APAC markets, including China and India. Jim's leadership qualities were also evident during his tenure as the President of the Sharing Economy Association of Singapore (SEAS), where he played a pivotal role in doubling its membership and establishing it as one of the foremost sharing economy associations globally. Apart from his professional endeavors, Jim is an enthusiastic traveler and a skilled musician, having visited over 75 cities across 5 continents.