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Matthew Allen
Director of Product Marketing for Sonic Team U.S.A.
Matt Allen is an entertainment marketing professional with a rich background in the games and entertainment industries, spanning across Fortune 500 companies and small business start-ups.
He has a solid track record of leading cross-functional teams in the successful launch and continuous marketing operations of various products and content, including console, PC, browser, and mobile games.
Matt possesses a broad expertise in content and digital marketing, encompassing content creation, influencer marketing, video production, copywriting, traditional and performance-based paid media, CRM, SEO, SEM, social media management, and website production.
His professional journey also showcases a strong foundation in business development and partnership marketing.
Matt Allen pursued his higher education at the University of Southern California, focusing on a Bachelor's Degree in Business Administration with a specialization in Information Systems.
Currently, he holds the position of Solutions Architect at Right! Systems, Inc., where he continues to leverage his wealth of experience and skills in the field.