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    Matthew Allen

    Director of Product Marketing for Sonic Team U.S.A.

    Matt Allen is an entertainment marketing professional with a rich background in the games and entertainment industries, spanning across Fortune 500 companies and small business start-ups.

    He has a solid track record of leading cross-functional teams in the successful launch and continuous marketing operations of various products and content, including console, PC, browser, and mobile games.

    Matt possesses a broad expertise in content and digital marketing, encompassing content creation, influencer marketing, video production, copywriting, traditional and performance-based paid media, CRM, SEO, SEM, social media management, and website production.

    His professional journey also showcases a strong foundation in business development and partnership marketing.

    Matt Allen pursued his higher education at the University of Southern California, focusing on a Bachelor's Degree in Business Administration with a specialization in Information Systems.

    Currently, he holds the position of Solutions Architect at Right! Systems, Inc., where he continues to leverage his wealth of experience and skills in the field.

    Highlights

    Oct 27 · The Advertiser
    Rapid growth: Mr Yum set for US and UK expansion - The Advertiser
    Oct 27 · Daily Telegraph
    Rapid growth: Mr Yum set for US and UK expansion - Daily Telegraph
    Matthew Allen
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    Location

    Portland, Oregon, United States