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Jim Rider
Culture Marketing and Partnerships Specialist
Jim Rider is the Partnerships Director at The Sweet Shop, a creative production company. He has a strong background in film and visual effects, with over 25 years of experience in the industry. Rider is known for his expertise in virtual production and has worked extensively with Unreal Engine, having completed several Unreal Fellowships focused on virtual production and ICVFX (In-Camera Visual Effects) in 2020 and 2023, respectively.14
In addition to his role at The Sweet Shop, Rider has contributed to various high-profile projects, including collaborations in television and film where he has played a significant part in visual effects design and execution. His work emphasizes the integration of cutting-edge technology in storytelling, showcasing his commitment to innovation in the film industry.23
