Jim Oborny

Jim Oborny is a knowledgeable co-founder and current president of JP Innovation, Inc., a company dedicated to helping businesses enhance their marketing strategies through data utilization and growth hacking techniques.

With a background in Architecture from the University of Illinois at Urbana-Champaign, Jim has a unique approach in applying growth hacking principles to contractor marketing, resulting in significant improvements in organic online exposure for businesses.

At JP Innovation, Inc., Jim focuses on assisting companies in achieving tangible marketing successes by capitalizing on organic visibility on prominent platforms like LinkedIn, Houzz, and Google.

One of Jim's key contributions is the development of innovative ways for enterprises to organically leverage platforms such as Houzz.com without incurring ongoing costs, ensuring sustainable marketing strategies.

A standout feature of Jim's methodology is the generation of real and measurable results for clients, with a particular emphasis on Organic Optimization Programs for Houzz, enabling companies to amplify their presence on the platform.

Additionally, Jim has spearheaded initiatives to help large enterprises implement Houzz marketing programs across multiple locations or dealer networks, showcasing his expertise in devising scalable and effective marketing solutions.

An advocate of data-driven decision-making, Jim incorporates actual data insights into his original articles and posts, offering valuable opinions grounded in factual information to guide businesses in their marketing endeavors.