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Jim Low
CEO l President l General Manager l Operating Partner l CPG
Jim Low is a seasoned business executive with extensive experience in the consumer packaged goods (CPG) industry. He currently serves as an Advisor to Rip Van, a snack food company, since September 2023.3 Prior to his advisory role, Low was the President of Rip Van from October 2019 to September 2023, where he was responsible for day-to-day operations and strategy.3
During his tenure as President at Rip Van, Low achieved significant milestones:
- Scaled company revenue 10X through increased velocity, distribution gains, and new product launches3
- Expanded retail distribution 4X, securing placement in major retailers like Walmart, Costco, and CVS3
- Grew the team from 8 to 50 people, establishing functional verticals within the company3
Before joining Rip Van, Low held several executive positions:
- Executive Vice President of Marketing and Sales at Schuman Cheese (2017-2019)3
- General Manager at Enjoy Life Foods (2016-2017)3
- Various roles at Mondelēz International, including Senior Marketing Director for Wholesome Savory Snacks (2011-2012)3
Low has a track record of business transformation, marketing excellence, and profit building. He has worked with well-known brands such as Trident, Ritz, and Wheat Thins, often engineering turnarounds and driving growth.3
Jim Low holds a master's degree from the University of North Carolina and a bachelor's degree from the College of William & Mary.12 His LinkedIn profile describes him as a "CEO l President l General Manager l Operating Partner l CPG" professional based in Glen Ridge, New Jersey.3