Jim Joseph

Jim Joseph is a seasoned marketing executive with extensive experience in the communications and healthcare industries. He currently serves as the U.S. CEO and Global Chief Marketing and Integration Officer at Ketchum, a leading communications consultancy.124

Prior to joining Ketchum in July 2022, Joseph held the position of Chief Customer Solutions Officer at IPG Health.12 His career also includes significant roles at other major agencies:

• Eight years at BCW (Burson Cohn & Wolfe), where he ultimately served as Global President14
• Instrumental in the successful merger of Burson Marsteller and Cohn & Wolfe2
• Experience leading smaller specialty agencies2
• Brand management positions at Church and Dwight Co. (Arm & Hammer) and Johnson & Johnson2

Joseph is known for his leadership in integrated marketing and has won numerous accolades, including Agency of the Year, Global Agency of the Year, and Creative Agency of the Year.2 He is also an adjunct professor at NYU's School of Professional Studies and an author, having written several books including "The Conscious Marketer: Inspiring a Deeper and More Conscious Brand Experience".23

His LinkedIn profile (username: jim-joseph-505bab5) describes him as a "Strategic, classically-trained executive business leader with diverse marketing expertise".5 Joseph is actively involved in various industry boards and advisory roles, demonstrating his commitment to the field of marketing and communications.5