Jim Ewel

Jim Ewel is a prominent figure in the field of Agile marketing, serving as the President and Founder of AgileMarketing.NET since January 2011. He is also a co-founder of the Agile Marketing Alliance, which aims to expand the Agile marketing community and promote its principles globally.13

Professional Background

Ewel has an extensive career in marketing and technology, having spent over 12 years at Microsoft in various leadership roles, including General Manager of SQL Server Marketing and Vice President of Server Marketing. His tenure at Microsoft was marked by significant achievements, such as driving substantial revenue growth and leading major product launches.13

In addition to his work at Microsoft, Ewel has been involved in several startups as CEO, where he successfully turned around struggling companies. His leadership has led to the sale of these companies to major firms like Oracle and Google.3

Contributions to Agile Marketing

Ewel is recognized as one of the authors of the Agile Marketing Manifesto and has authored the book The Six Disciplines of Agile Marketing, which outlines strategies for implementing Agile practices in marketing.13 He has consulted for over 80 organizations, helping them adopt Agile methodologies tailored to their specific needs.3

Current Roles

In addition to his role at AgileMarketing.NET, Ewel is also involved with MarketingFrontier.ai, where he contributes to discussions on AI in marketing.24 He frequently speaks at industry conferences, sharing insights on Agile marketing practices and trends.

Overall, Jim Ewel's contributions to marketing and his leadership in promoting Agile methodologies have made him a respected authority in the field.