Jay Levinson

Jay Conrad Levinson, often referred to as "The Father of Guerrilla Marketing," is a prominent author and marketing expert known for his influential work in the field of marketing. He is best known for his best-selling book series, Guerrilla Marketing, which has sold over 20 million copies worldwide and has been translated into 62 languages. This series is considered a cornerstone in marketing literature and is often included in MBA curricula globally.1

Career Highlights

• Author: Levinson has written Guerrilla Marketing and 59 other business books, establishing a significant footprint in the marketing domain.
• Teaching: He taught guerrilla marketing for ten years at the University of California, Berkeley, sharing his innovative strategies with students.1
• Industry Experience: Levinson served as Senior Vice President at J. Walter Thompson and as Creative Director at Leo Burnett Advertising, where he contributed to campaigns for iconic brands like The Marlboro Man and Tony the Tiger.1

Contributions to Marketing

Levinson's guerrilla marketing principles focus on cost-effective strategies that allow small businesses to maximize their impact without substantial financial investment. His approach emphasizes creativity over budget, making it accessible for entrepreneurs aiming for substantial profits.1

Current Role

He is currently the Chairman of Guerrilla Marketing International and continues to influence the marketing landscape through workshops, seminars, and various media platforms.1

For more information about his work or to connect with him, you can find his LinkedIn profile under the username guerrillamarketing.