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Jillian Liberman
Director, CRM at Wandering Bear Coffee
Jillian Liberman is a dedicated marketing professional with over 10 years of experience working in diverse consumer products and subscription industries. She possesses a unique blend of analytical skills and a creative mindset, enabling her to develop and implement effective customer-centric marketing strategies and campaigns.
Jillian's expertise lies in various marketing aspects including Customer Engagement, Retention, Lifecycle, Loyalty, Product Marketing, eCommerce, DTC, and Subscription services. Her broad skill set allows her to excel in creating and implementing successful marketing initiatives across a range of platforms.
With a solid educational background, Jillian Liberman was the Salutatorian at Roslyn High School and holds a Bachelor of Arts degree in Psychology and Spanish, graduating magna cum laude from the University of Pennsylvania. Her academic achievements reflect her commitment to excellence and learning.
Jillian has held several key positions at prominent organizations, including Director of CRM at Wandering Bear Coffee, Associate Director of Customer Engagement & CRM at Freshly, Sr. Manager of Lifecycle Marketing at AriZona Beverage Co., Manager of CRM + Product Marketing at sweetgreen, Manager of CRM at The Honest Company, Sr. Analyst of Customer Engagement Marketing at American Express, and Sr. Account Manager at Tag Worldwide.
Throughout her career, Jillian has demonstrated her expertise in driving customer engagement, enhancing retention rates, managing customer lifecycle programs, building loyalty, and excelling in product marketing and eCommerce environments. Her rich and diverse professional background positions her as a sought-after marketing professional in the industry.