Jill Strickman

Jill Strickman is the founder of GENUINE: The Real People Company. With over twenty-five years of experience, GENUINE specializes in finding and showcasing real people in advertising campaigns to create authentic connections and humanize brands.

The GENUINE team excels in identifying, vetting, and interviewing real individuals who become the face of advertising campaigns for top global brands. By establishing trust and providing a safe space, GENUINE ensures that the stories shared are relatable, impactful, and memorable, resonating with audiences worldwide.

Noteworthy campaigns like Degree's 'Not Done Yet,' Mercedes' 'I am Mercedes,' and Vaseline's 'See My Skin' highlight GENUINE's commitment to authenticity and storytelling. Their unique approach and collaborations with renowned directors have led to award-winning campaigns that capture the essence of brands.

During the COVID-19 pandemic, GENUINE continued to deliver emotionally resonant content by guiding real people to create User-Generated Content (UGC) for major brands, helping them connect with audiences authentically through commercials, digital ads, and testimonials.

Jill Strickman's educational background includes a Grad program at the International Center of Photography, a BA with Honors in Philosophy from Connecticut College, and studies at Dwight Englewood.

Having previously served as the Founder/Leader and Creative and Strategic Director at GENUINE: The Real People Company Powered by Strickman-Ripps ensures that Jill Strickman brings a wealth of expertise and experience to the industry.

For brands looking to establish genuine connections with their audience through real people, Jill Strickman and GENUINE present a compelling opportunity to create meaningful and impactful advertising campaigns.