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Jill Draper
VP Client Partner at Merkle
Jill Draper is a seasoned professional with a rich background in integrated agency services, CRM, and performance-based media, having excelled in delivering data-driven marketing solutions for Healthcare, Consumer Goods, Retail, Telecommunications, and Travel sectors.
Driven by a relentless curiosity to understand and cater to clients' needs, she thrives on devising innovative strategies to tackle their challenges, focusing on reshaping their digital go-to-market approach.
Throughout her career, Jill has played a pivotal role in helping clients disrupt industries, enhance customer acquisition, boost customer lifetime value, and optimize business models for efficiency and scalability.
Her expertise lies in providing invaluable assistance to marketers in areas such as customer insights, channel optimization, digital marketing, and measurement, all geared towards driving engagement and achieving superior outcomes.
With a broad skill set that encompasses new business development, strategic planning, digital strategy, as well as client growth management, Jill Draper is a versatile professional with a passion for performance-based advertising, direct-to-consumer initiatives, and CRM solutions across B-to-C and B-to-B segments.
Her extensive industry experience spans healthcare, retail, consumer goods, utilities, telecom, and travel and hospitality sectors, making her a well-rounded expert in the field.
Jill's educational background includes a Bachelor of Arts degree in Political Science from Colgate University and studies at the University of Fribourg in Switzerland.
She held prominent roles in various esteemed organizations, including VP Enterprise Growth Lead at Merkle, President at Marketsmith, Inc., SVP Managing Director at Epsilon, EVP Managing Director at Aspen Marketing, EVP Managing Director at DVC Worldwide, VP Management Representative at McCann Erickson, VP Account Representative at Young & Rubicam, and Account Executive at Sudler & Hennessey.