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Zhengda Shen
President, Merkle APAC CEO, dentsu CXM APAC
Zhengda Shen is a highly accomplished professional with a solid educational background and extensive experience in the field of data-driven marketing.
He holds a Master's degree in Applied Statistics from The Ohio State University and a Master's degree in Business Administration from The Johns Hopkins University.
Zhengda Shen currently serves as the CEO of dentsu CXM Asia Pacific at dentsu international, leading strategic initiatives in the Asia Pacific region.
Prior to his current role, he held various key positions at Merkle, including President of Merkle Asia Pacific, EVP of Global Marketing Solutions, Chief Operating Officer, SVP of Database Marketing Solutions, VP of GM of Insurance and Financial Services, and VP of Data Solutions.
With his extensive experience and expertise in data and marketing solutions, Zhengda Shen has demonstrated strong leadership and a deep understanding of the industry.
His career progression showcases his dedication to driving growth and innovation in the marketing technology sector.
