San Diego State University

VP of Marketing at Trusted Health

Skills: Embraces Change · Social Media · Google Ads · Analytical Skills · Google Analytics · Business Strategy · Digital Radio · Market Planning · Customer Segmentation Strategy · Digital Strategy · Direct Marketing · Branding & Identity

Trusted Health

Chief Marketing Officer

Trusted is a technology platform that connects healthcare professionals with flexible job opportunities at caregiving facilities across the country. Founded in 2017, Trusted has grown rapidly in pursuit of its mission to help people everywhere get care. In just a few short years, Trusted has become one of the fastest-growing companies in the history of the healthcare staffing industry and was recognized as one of Forbes’ “Next Billion-Dollar Companies."

Trusted Health's investors include Silicon Valley VC firms Craft Ventures, Founder Collective and Felicis Ventures, as well as healthcare innovators Texas Medical Center and Healthbox.

VP of Marketing

Beautiful.ai is an early-stage SaaS start-up that makes it easy for anyone to create clean, modern, and professionally designed presentations. Oversee the brand and growth strategies of 5 direct reports. Manage the integrated marketing across email, social media, and paid marketing channels.  Spearhead go-to-market strategy for paid subscription across B2C and B2B segments.

Beautiful.ai

CreativeLive is an online creative community that helps entrepreneurs and creative professionals live their dreams in career, hobby, and life. Directed growth and brand marketing teams to exceed quarterly revenue goals and deliver a world-class brand experience.

CreativeLive

Directed acquisition, brand, research, and creative teams to ensure flawless deployment of differentiated communications. Authored Classroom Connections educational grant and received recognition from Secretary of Education and scaled new registrations. Programmed innovative multi-channel marketing strategies that exceeded 25% Y/Y quarterly revenue growth.

Shutterfly Inc.

Senior Director of Marketing

Skills: Social Media · Google Ads · Analytical Skills · Google Analytics · Business Strategy · Market Planning · Customer Segmentation Strategy · Digital Strategy · Direct Marketing · Branding & Identity

Director of Marketing

Managed prospect and subscriber acquisition marketing efforts to achieve and exceed plans via Direct Marketing vehicles including; Email, Search Engine Marketing, Display and Direct Mail. Analyzed subscription and product pricing and developed test strategies to meet subscription targets, while increasing efficiency of acquisition programs. Managed 2 direct reports and outside agency resources in the strategic development of targeting, media, creative strategies and tracking and analysis of campaigns.

Sirius XM Radio

Director of Acquisition Marketing

Developed creative strategy for retail and brand positioning in print, radio, out-of-home and online advertising campaigns for the Northeast Area. Initiated media programs to cost-effectively drive traffic to all channels in support of growth and retention goals. Managed four external agencies in implementation of creative and media planning and buying to efficiently deploy available budget against business goals. Developed specific creative and media strategies/executions to support regional marketing teams with individual challenge markets and opportunities.  Effectively managed and directed the activities of five Advertising Managers.

Verizon Wireless

Associate Director of Advertising

Supervised Account, Creative, and Media teams at Hill Holliday on all print, radio and interactive campaigns, ensuring key communications message was on-strategy.  Directed media planners and buyers for 35 newspapers and 46 radio stations in Virginia, Washington DC, and Baltimore. Collaborated with Pricing and Promotions to create limited-time special offers to drive traffic to retail and maximize sales.

Marketing Manager

Managed client relationship and supervised internal creative projects across all media. Developed client strategy (messaging and target) with brand planning and creative teams.  Worked with the Move.com marketing team to identify and implement strategic online partnerships.

Jill Callan