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    Jill Hambley

    Vice President Brand & Integrated Marketing at FM Global

    Jill Hambley is the Vice President of Brand & Integrated Marketing at FM, formerly known as FM Global.2 She has held this position since May 2021, leading the development of comprehensive, competitive go-to-market strategies and driving global marketing, planning, and execution for FM Global Group.2

    In her role, Hambley is responsible for:

    1. Leading Marketing Strategy & Planning, Brand Communications, and Account-Based Marketing Engine teams
    2. Providing internal and external marketing and communications
    3. Overseeing all advertising and digital marketing activities worldwide

    Hambley played a key role in FM's recent rebranding effort, which involved simplifying the company name from FM Global to FM in July 2024.1 She explained that this change reflected the company's evolution and nearly 200-year legacy, allowing for a clearer, more prominent logo.3

    Prior to joining FM, Hambley held leadership positions in marketing and brand management at other notable companies:

    • Head of Brand & Advertising at MassMutual (2015-2017)
    • Head of Brand and Advertising at American Outdoor Brands Corporation (2013-2015)
    • Vice President New Business Development at Channing Bete Company (1997-2000)2

    Hambley's expertise lies in developing integrated marketing campaigns, brand strategy, and driving business growth through effective messaging and creative strategies.2

    Highlights

    Dec 12 · smartbranding.com
    Notable Rebrands of 2024: The Reasons Behind Name Changes ...
    Oct 16 · fm.com
    How FM engineered its new brand
    Aug 4 · fm.com
    How FM engineered its new brand name and logo
    FM: Transforming client-centric marketing into a growth driver
    Jan 1 · rocketreach.co
    FM Global Marketing Department - RocketReach

    Related Questions

    What were the key challenges Jill Hambley faced during the FM rebrand?
    How did Jill Hambley's strategy at Hasbro influence her approach at FM?
    What specific tools and data-driven insights has FM implemented under Jill Hambley's leadership?
    How has Account-Based Marketing (ABM) impacted FM's client relationships?
    What was the process for gaining CEO buy-in for the FM rebrand?
    Jill Hambley
    Jill Hambley, photo 1
    Jill Hambley, photo 2
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    Location

    Greater Boston