Jhumy Goswami

Jhumy Goswami is a Senior Director at Merkle, based in Raleigh, North Carolina.3 With over 6 years of experience in the field, Goswami specializes in credit card portfolio analytics, campaign management, campaign response segmentation, lead generation, and business and targeting strategies.1

As a seasoned analytics professional, Goswami has developed expertise in various areas of data-driven marketing and customer experience management. Their role at Merkle likely involves leveraging data and analytics to drive customer insights and improve marketing strategies for clients.

Prior to their current position at Merkle, Goswami held roles at HSBC, further contributing to their experience in the financial services sector.3 This background in both analytics and financial services positions Goswami as a valuable asset in Merkle's data-driven approach to customer experience management.

Goswami's career at Merkle aligns with the company's focus on data, analytics, and technology in informing marketing engagement. As Merkle has evolved into a leading customer experience management (CXM) company, professionals like Goswami play crucial roles in delivering the data-driven solutions that Merkle is known for in the industry.24