John Abbott

AdTech  -  MarTech  -  Data Management  -  AI

I help major advertisers leverage Google's technology and data solutions (Marketing Platform, Analytics, Ads, etc.) to achieve their marketing goals, making the most of the suite of Google's Data, Technology, and Ads Solutions. I work with executive management at our largest advertisers and marketing partners to understand their business objectives and offer technology solutions to meet their specific needs. 

•Strategic Consulting: Collaborate with executive management at leading advertisers to understand their unique needs and goals. Design customized solutions leveraging Google Ads, Google Marketing Platform, and other relevant tools.

•Business Growth: Champion the adoption of Google's Data and Measurement capabilities, driving product usage and feature adoption among key customers. Facilitate seamless transitions with implementation and Business Analytics teams.

•Data Transformation Expertise: Serve as a trusted advisor on Data Transformation solutions, educating stakeholders and building strong relationships across Google and partner ecosystem to fuel customer success.

•Digital AI & Media Optimization: Foster advertiser's growth by promoting effective utilization of Data and Measurement technology, elevating their digital AI maturity and maximizing media investment efficiency.

Google

Data Transformation Lead

In my role as a Google Marketing Platforms (GMP) Account Executive, I held responsibility for cultivating and managing relationships with Google's top advertisers within the Quebec market. This diverse client base spanned various industries, encompassing finance, consumer packaged goods (CPG), travel, and telecommunications sectors.

•Executive Relationship Management: I fostered and maintained high-level connections with key decision-makers, ensuring their strategic alignment with Google's marketing solutions.

•Sales Cycle Management: I adeptly navigated the entire sales cycle for GMP platforms, guiding clients through product understanding, value proposition, and ultimately, successful adoption.

•GMP Contract Renewals: I spearheaded the renewal process for GMP contracts, ensuring client retention and continued partnership growth.

•Cross-Functional Collaboration: I convened and led cross-functional teams to deliver GMP-based technology projects, empowering clients to leverage the full potential of both GMP and Google Cloud. This facilitated significant improvements in their campaign performance and overall marketing effectiveness.

Google Marketing Platforms Account Executive

As Director of Marketplace Development, I am responsible for
• General evangelism of the Hivestack Marketplace
• Developing demand-side relationships
• Evangelizing the Hivestack Exchange to DOOH media owners
• Convincing DOOH media owners to use the Hivestack Ad Server to sell audience-
   based campaigns
• Exploring location partnerships

Hivestack

Director, Marketplace Development

Datacratic is a leader in providing audience data that helps enterprise brands create more effective and targeted digital marketing campaigns. Datacratic’s Audience Recognition Solution uses visitor feedback to build smarter audience segments that improve the effectiveness of retargeting campaigns. Datacratic’s Audience Optimizer scores 3rd party audiences using 1st party data signals to create high-quality look-alike audiences that increase the reach and performance of digital marketing campaigns. The world’s leading Data Management Platforms integrate with Datacratic including Oracle Data Cloud. My role at Datacratic requires me to speak with marketing executives from fortune 500 companies to discuss how best to use visitor data to drive performance media campaigns.

My functions include:

* Working with the marketing team to plan and execute marketing campaigns and evaluate the effectiveness of the campaigns at generating quality leads.
* Responsible for sales strategies and tactics with a focus on generating the most revenue possible
* Be a source of knowledge about the ad tech industry for strategic planning and execution of global product message for the company
* Help define go-to-market strategy for new innovative solution platforms and carry detailed product knowledge
* Manage client onboarding team to ensure campaign performance for our clients

Datacratic

Director Audience Solutions

iPerceptions is a global leader in Voice of the Customer (VoC) solutions, helping the world's most respected brands become customer-centric organizations. I was brought on to help bring iPerceptions data product to market, my mandate was.

* Be a source of knowledge about the ad tech industry  for strategic planning and execution of global product message for the company
* Explain the product and company’s unique capabilities to transform marketing campaigns by using visitor feedback to build better, more accurate user segments
* Help define go-to-market strategy for new innovative solution platforms, carry detailed product knowledge
* Work closely with cross-functional departments such as Sales, Development/Production and Marketing to ensure product aligns on all fronts

iPerceptions

AdGear’s real-time ad products offer advanced advertising analytics capability, attribution measurement, ad serving, real-time bidding and exchange technology. Via products such as, AdGear 
Publisher, our full-featured publisher ad-serving platform, AdGear Advertiser, our third-party platform for marketers and AdGear Trader, our Our real-time bidding platform. 

My position at AdGear requires me to work with both internal development teams as well as client and partners to ensure the success of the RTB campaigns running within AdGear.

My mandate was to:

•Improve campaign performance by defining campaign best practices and applying optimization strategies.
•Put in place an iterative process of testing and validating results.
•Explain in detail the performance of various key metrics for each campaign.
•Contribute to the organic growth of the business by identifying new business opportunities and     encouraging clients to implement new innovative solutions.
•Build strong business relationships with key business partners.
•Participate in the development and improvement of the product.

AdGear

Director RTB Performance

Working with various vendors to optimize their service offer and make said offer part of the technological solutions for my clients (troubleshooting, client / vendors intermediary).
I work with clients to:

-Elaborate design tracking strategies
-Deploy & implement tracking strategies for clients
-Q&A / troubleshoot strategies
-Intermediary between clients & vendor

Acquisio

Tracking Subject Matter Expert

Evaluate ongoing marketing efforts and campaigns. Analyze and report on results. Make recommendations for new campaigns or optimize existing campaigns. Run various optimization tests to improve landing page and site performance. Elaborate and build dashboard for internal clients, stakeholders, CMO and board of directors

Marketing Analyst

My mandate at Prospek is to build the online marketing department. I am also expected to work with the sales department to educate existing clients and potential clients as to the benefits of SEO, SEM, Social Media, email marketing and Web Analytics. I work with the technology department to develop and launch client's sites and ensure that every site is at least search engine friendly and ready to be indexed.

Since my arrival at Prospek in March 2009 the management team and I have doubled the size of the company. We have also increased the quality of work, both technically and design wise, of every site that leaves our studio.

Prospek

Director Optimization and Online Marketing

w.illi.am is a division of Gesca Digital and its subsidiaries operate a number of websites, including Cyberpresse.ca, LaPresseAffaires.com, Technaute.com, MonToit.ca and MonVolant.ca. The Company also owns a 50% interest in Workopolis, Canada's leading provider of Internet recruiting and job search solutions, holds an interest in Olive Canada Network and is a partner in the online classified site LiveDeal.ca. Gesca Digital is a division of Gesca Ltd., a media group and wholly owned subsidiary of Power Corporation of Canada.

My position as the in-house SEO for w.illi.am allowed me to hone my skills in dealing with large content driven sites, as well as complicated CMS and all the indexing issues that come with this type of site.

I was called on to help train journalists how to write for the web. I also worked with the marketing department and the programmers to ensure that all search engine indexation issues were resolved quickly.

Valtech

SEO Consultant

Consultant at Freelance Work

SEO/SEM Consultant

Twin is a leader in Québec for the sales, distribution, installation and servicing of truck equipment. The company offers seven families of equipment : snow removal for light and medium duty trucks, towing & recovery, trailers, lifting systems (hydraulic tailgates, aerial lifts, ‘hooklifts’, articulated and hydraulic cranes), platform and bodies (dumpers, service bodies, fixed deck and pick up inserts), winches, as well as a complete line of accessories (air compressors, emergency and working lights, chains and hooks, suspension, racks, storage compartment, etc…). 

During my time at Les Equipements Twin, I was in charge of sales and marketing for the snow removal equipment, construction equipment and truck and trailer body sales. I was also called upon to work closely with the service department to schedule weekly production and equipment deliveries. As well as working closely with commercial truck dealers, construction companies and Transport companies to help them choose the appropriate equipment for the truck they were buying or selling.

Les Equipements Twin

Sales Executive

DEL (Diesel Equipment Limited) is a leading supplier and manufacturer of quality truck equipment and accessories to the canadian transportation and trucking industry. In my time at DEL I was responsible for sales in Ottawa, Kingston and Cornwall and all points in between. I was also responsible for the sales and marketing of DEL dump bodies, Ultron Liftgates, Unicel truck bodies and JerrDan towing and recovery equipment. I was also responsible for supporting commercial truck dealers in the greater Montreal area, with their sales efforts. I was responsible for helping truck sales staff counsel their clients on the best choice of equipment to suit their needs.

DEL (Diesel Equipment Limited)

Allied Mineral Products, Inc. is the leading supplier of monolithic refractories  for induction melting worldwide for all metal types. Allied has designed, manufactured and sold monolithic refractories to the foundry industry since 1961.

My position at Allied Mineral Products was to ensure technical support for Allied's sales team, customers and other engineering functions. This includes product and process evaluation, resolving customer problems, working with new product designs and enhancing existing product lines to meet ever changing customer needs.

Allied Mineral Products

Product Services Engineer

Managed and maintained customer accounts. Developed new customer accounts.

Insight

Account Manager

Industrial, Commercial and Residential construction, landscaping and maintenance services

J.F. Houpert