Jesson Rata

Jesson Rata is an experienced market researcher currently working as an Entertainment Market Research Manager at National Research Group (NRG).16 He joined NRG's global tracking team in late 2021 and has since played a crucial role in delivering impactful insights to leading clients while driving operational improvements.6

Professional Background

Jesson is described as a dynamic market researcher with transformative experience in technology and entertainment.1 His background includes:

• Retail and experiential marketing analytics
• Work with leading companies in these sectors

Expertise and Contributions

At NRG, Jesson has been involved in various aspects of entertainment and media research:

• Streaming Industry: He has contributed to reports on the evolving streaming landscape, discussing key factors for the next era of streaming.2
• Sports Coverage: Jesson has shown interest in major sporting events like the Women's World Cup.3
• Music Industry: He has shared content related to various musical acts and performances, indicating a keen interest in the music sector of entertainment.45

Skills and Approach

Jesson's work at NRG demonstrates his ability to:

• Deliver impactful insights to leading clients
• Drive operational improvements within the research team
• Analyze and report on trends in the entertainment industry, particularly in streaming and sports

His LinkedIn profile and associated content suggest that Jesson is actively engaged in the entertainment research field, regularly sharing insights and observations about various aspects of the industry.2345