American University

King's College London

Account Manager at Ipsos

FanDuel

Senior Analyst, Market Insights & Research

Oversaw and cultivated client global relationships within the sports, streaming, and technology sectors.

Managed project lifecycle for ad hoc quantitative & qualitative domestic and global research using concept testing, segmentation, brand identity, and pricing. 

Designed and presented reports with strategic insights and recommendations.

Collaborated with the advanced analytics team to utilize advanced techniques (including segmentations, max diff, conjoint, factor analysis, and regression) resulting in the extraction of valuable and actionable insights.

National Research Group

Senior Research Manager

Pitched and oversaw large-scale quantitative research studies across various methodologies (concept/idea tests, product tests, package tests, segmentations) to understand consumer perceptions and inform market strategies.

Fostered and managed high-profile client relationships with leading global Consumer Packaged Goods, Beauty, and Financial Services clients to be viewed as a trusted advisor.

Designed consumer-friendly questionnaires using outside research and algorithms to answer client objectives.

Managed a team of research analysts, conducted weekly one-on-one meetings, and presented multiple trainings on SPSS Survey Reporter. 

Coordinated project schedules and led client communication across all operations teams to ensure accurate and timely project executions.

Ensured strong gross margins were achieved on each project by maintaining effective budgeting, improving internal efficiencies, and recouping costs.

Developed analyses of statistical data utilizing Excel and SPSS Survey Reporter as well as designed meaningful and easy to understand client deliverables.

Ipsos

Account Manager

Senior Research Analyst

Research Analyst

Intern

•	Operated television camera to broadcast five Patriot League Men’s and Women’s basketball games each semester.
•	Compiled statistics of the game for teams and media representatives.

AU Athletics Communication Department

•	Supervised 13 eight-year-old boys and girls during seven-week day camp, bringing them to all sports, arts and crafts, and other activities
•	Served as one of 15 STEM Ambassadors, creating math and science activities for campers  
•	Honored as Counselor of the Month in 2015 and 2016

92st Street Y: Camp Yomi

Camp Counselor

Conservative Synagogue Adath Israel of Riverdale

Project Chaverim Fellow

Aviva Chaidell