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Jessika Ward
Senior Revenue Enablement Manager at Carta
Professional Background
Jessika Ward has built an impressive career within the Go-To-Market (GTM) organizations, where she has collaborated with diverse teams across various projects that drive impactful initiatives. With experience that spans multiple facets of sales, customer success coaching, professional development coaching, people management, process development, and enablement, she brings a multifaceted skill set that sets her apart in the industry.
In her current role as a Sales Enablement Manager, Jessika works diligently with Sales Development Representatives (SDRs), Account Executives (AEs), Account Managers, and their leaders. Her mission is clear: to deliver tangible, tactical resources that are readily accessible and relevant to empower teams to be more efficient and effective in their roles. She has an innate passion for establishing sales enablement functions from the ground up, a feat she has successfully accomplished previously and is committed to replicating through her leadership.
Her collaborative spirit shines through as she has closely engaged with engineers, product managers, Salesforce administrators, and productivity-focused marketing teams throughout her career. Jessika's ability to unite these varied professionals towards a common goal results in not only enhanced internal processes but also improved sales performance and greater revenue generation outcomes.
Jessika understands the vital need for efficiency in today's fast-paced economy, where organizations face rising pressure to maximize output while dealing with limited resources. Thanks to her profound expertise in both Sales Operations and Enablement, she approaches systems and processes with a critical eye designed to engage workforces. This perspective translates into actionable strategies that directly impact revenue and drive sustained business growth.
Education and Achievements
Jessika Ward holds a Bachelor's degree in Mass Communication/Media Studies from the University of Utah. This educational background has laid the foundation for her keen understanding of effective communication strategies, which play a crucial role in her current and past positions. The ability to convey complex ideas in a straightforward manner is essential in her profession, allowing her to connect with team members, leaders, and clients alike.
Career Path and Previous Roles
Senior Revenue Enablement Manager at Carta
As a Senior Revenue Enablement Manager at Carta, Jessika has taken her expertise to new heights. Here, her focus is on elevating the sales team's performance through innovative enablement strategies. Her role involves analyzing current sales processes, identifying areas for improvement, and implementing solutions that refine and enhance the overall efficiency of the sales process.
Former Sales Enablement Manager at Carta
Before ascending to her current position, Jessika held the role of Sales Enablement Manager at the same company, where she laid the groundwork for enablement practices crucial to the company’s growth trajectory. By working closely with sales teams, she helped pioneers initiatives aimed at maximizing sales effectiveness and aligning resources with team goals.
Sales Ops Enablement Manager & Sales Operations Analyst at Thumbtack
Prior to her time at Carta, Jessika honed her sales enablement skills at Thumbtack. As a Sales Ops Enablement Manager, she played an essential role in bridging the gap between the sales operations team and frontline sales personnel. In this capacity, she analyzed sales data, curated training resources, and ensured that sales teams had all necessary tools at their disposal. She also served as a Sales Operations Analyst, a role that provided her with deep insights into sales analytics and performance metrics, allowing her to make data-driven decisions that optimized operational efficiency.
Account Manager at Thumbtack
Early in her career, Jessika started as an Account Manager at Thumbtack, where she directly interacted with clients and was responsible for cultivating relationships that would drive customer retention and satisfaction. This foundational experience not only enriched her understanding of client needs but also informed her later efforts in sales enablement, as she learned to appreciate the nuances of customer engagement and relationships.
Achievements
Jessika Ward has received notable recognition for her contributions to organizations throughout her career. She has successfully implemented numerous initiatives that focus on driving performance metrics and increasing productivity among sales teams. Her work has had tangible results in establishing efficient training programs, onboarding processes, and resource allocation strategies that empower sales personnel.
She is especially proud of her capability to develop programs from inception to implementation, a testament to her leadership skills and dedication to fostering team success. Jessika's achievements showcase her commitment to the success of those she works with, making her a respected figure within the sales enablement community.
As the business landscape continues to evolve, Jessika remains at the forefront of sales enablement, leveraging her wealth of experience to adapt and thrive in changing economic conditions. Throughout her career, her unwavering passion for excellence and a strong commitment to her colleagues underscore her work ethic and professional values.