Jessica Ulrich

Jessica Ulrich is a senior social media professional at Etsy, currently serving as the Director of Storytelling & Paid Content.15 She has extensive experience in social media management and content strategy for the e-commerce platform.

Professional Background

Jessica has been with Etsy for several years, progressing through various roles in the company's social media department. Prior to her current position, she held the role of Senior Manager of Social Media at Etsy.1 Her expertise lies in developing and implementing social media strategies to promote Etsy's brand, sellers, and products across multiple platforms.

Responsibilities and Contributions

In her role, Jessica is responsible for:

1. Overseeing Etsy's social media content strategy
2. Managing paid content initiatives
3. Developing storytelling approaches to showcase Etsy sellers and products

She has been instrumental in Etsy's social media growth, particularly on platforms like Instagram. Under her guidance, Etsy's social media team has significantly increased video content output and engagement, with a 126% year-over-year increase in video views.1

Expertise

Jessica is known for her insights on social media best practices. She has shared her knowledge on topics such as:

• Effective use of hashtags on Twitter for business promotion
• Content planning and calendar management for social media
• Strategies for engaging with audiences across different social platforms23

Her LinkedIn profile can be found under the username jessica-ulrich-7b781720, where professionals can connect with her and learn more about her work in the social media and e-commerce space.4