Jessica Hawthorne-Castro

Jessica Hawthorne-Castro is the CEO, Chairman, and Owner of Hawthorne Advertising, a full-service, analytics-based marketing and advertising agency headquartered in Los Angeles.1 She has played a pivotal role in transforming the company into a leader in performance advertising, specializing in brand response advertising and helping clients launch and grow their brands.1

Career Progression

Jessica's journey at Hawthorne Advertising is notable:

1. She joined the company nearly 15 years ago, following a successful career as an Agent for William Morris Endeavor in the entertainment industry.1
2. Starting as an account executive, she worked her way up through the ranks.1
3. In 2015, at under 40 years old, she purchased the company from its founder, her father Tim Hawthorne.1

Achievements and Recognition

Jessica has received several accolades for her work in the industry:

• DMN 40 Under 40: Recognized by Direct Marketing News in 2015 for her exceptional talent and accomplishments in the direct marketing industry.1
• Los Angeles' Most Influential Family Owned Businesses: Honored by the Los Angeles Business Journal in November 2019.1

Leadership and Expertise

As CEO, Jessica has:

• Focused on fostering service-oriented relationships with clients.1
• Spearheaded the agency's focus on analytics and web attribution.1
• Expanded the company's reputation and client portfolio beyond traditional direct response advertising.1

Jessica is also known for her expertise in data-driven marketing. She has moderated and participated in industry panels, including:

• A panel on "Big Data's Secret Sauce" at the ERA D2C show.1
• Moderating a panel titled "Data And Mortar: The Digital Art and ROI Of The Retail Sale" at Mediapost's OMMA LA.1

Under her leadership, Hawthorne Advertising has grown to serve a long list of Fortune 500 clients and has received numerous awards in the field of performance advertising.1