Jessica Brucale

Jessica Brucale is the VP, Enterprise Sales Lead at Merkle, a data-driven marketing company. She is based in the New York City Metropolitan Area and has over 500 connections on LinkedIn.3 Jessica specializes in consumer loyalty trends and has experience in developing innovative promotional strategies for brands.12

Some key points about Jessica Brucale:

Professional Background

• Currently holds the position of VP, Enterprise Sales Lead at Merkle
• Has expertise in consumer loyalty trends and retail marketing strategies
• Actively participates in industry events like NRF (National Retail Federation) to discuss ways for businesses to stand out in the retail marketplace2

Thought Leadership

Jessica frequently shares insights on LinkedIn about:

• Emotional loyalty in marketing
• Shifts in consumer loyalty trends
• Innovative promotional strategies for brands

For example, she has discussed the importance of moving from "like" to "love" in customer relationships, emphasizing emotional loyalty.4

Involvement in Marketing Campaigns

During major events like the Super Bowl, Jessica has been involved in brainstorming digital activation ideas for brands. In one instance, she suggested a social contest for Toyota's "Start Your Impossible" campaign, which involved participants sharing stories of overcoming challenges and tracking their goals.1

Jessica Brucale appears to be a seasoned professional in the marketing industry, with a focus on enterprise sales and customer loyalty strategies at Merkle.