Jessica Baldy

Jessica Baldy is the Senior Director of Marketing and the Global Head of Seller Acquisition, Growth & Community at Etsy. Based in Philadelphia, PA, she has been instrumental in reshaping Etsy's marketing strategies, particularly focusing on enhancing seller engagement and community growth.

Professional Background

• Role at Etsy: Jessica leads initiatives aimed at acquiring new sellers and fostering a vibrant community around Etsy's platform. Her work involves innovative marketing approaches that highlight the unique offerings of Etsy's sellers while also engaging with buyers effectively.
• Experience: She has over three years of experience in her current role, contributing to various marketing strategies that have significantly increased video content and audience engagement on Etsy's social media platforms.356

Key Achievements

• Jessica has successfully transformed Etsy's Instagram presence into a video-first experience, significantly increasing video output from 19 million in Q1 to 44 million by Q4 in one year, reflecting a 126% increase year-over-year.1
• Her team focused on co-creating content with sellers and engaging with the Instagram creator community to showcase the stories behind Etsy's products, enhancing brand relevance and community connection.1

Education

Jessica holds a degree from Kent State University.2

Contact Information

For professional inquiries, she can be reached via her Etsy email or through her LinkedIn profile under the username jessica-baldy-a211aa8.45