Jessica Baca

Jessica Baca is a seasoned marketer with a proven track record in assisting growth stage companies to enhance their market presence in new sectors.

Her marketing expertise spans various areas including digital demand, account-based marketing, field and outbound programs.

Jessica has successfully orchestrated and managed integrated campaigns utilizing tools like Demandbase, Marketo, Salesforce, and HubSpot, alongside other personalized content tools.

She is deeply rooted in a data-driven approach, underscoring the significance of post-campaign analysis for continual improvement.

Recognized as a versatile and strategic leader in marketing, Jessica places utmost importance on aligning with Sales as her primary stakeholder group.

She is known for her inquisitive nature, willing to ask the challenging questions that others might overlook, and finds value in supporting her colleagues and team members in achieving their best results.

Jessica pursued her education in Urban Studies from The University of Texas at Austin.

Currently serving as the Head of Marketing at Homebound, Jessica has previously held roles including Growth Marketing and Director of Marketing - Enterprise at Greenhouse Software, among other noteworthy positions in prominent organizations like KeepTruckin, Rackspace Technology, and hatch + ulland owen architects.