Jesse Grimes

Jesse Grimes is a senior-level independent service designer, trainer, and coach with 22 years of international experience in user-centered design.

He specializes in financial services, enterprise-scale service design, customer journeys, user research, training, coaching, and design thinking for innovation.

Jesse has collaborated with major private-sector and public-sector organizations in the Netherlands, addressing various challenges through service design practices.

He is actively involved in Dutch and global service design communities, hosting events, speaking, and providing training in service design techniques.

Jesse Grimes holds key positions such as Senior Vice President at the global Service Design Network, Editor-in-Chief of the service design journal 'Touchpoint,' and is a co-founder of the Service Design Network Academy.

He founded and leads the SDN Netherlands National Chapter and played a pivotal role in organizing the SDN's Global Conference 2016 in Amsterdam.

Jesse's professional journey includes roles such as Service Designer at BeFrank, Service Design consultant at AKZO NOBEL DECORATIVE COATINGS B.V., Design Thinking and Innovation Coach at ING, and many other senior positions in renowned organizations covering service design, user experience, and managerial roles.