Joseph Lim

Joseph Lim is a highly experienced and talented leader with over 16 years of experience in various markets across Australia, New Zealand, and APJ. He has a proven track record of building and leading high performing teams in financial services, platforms, BI, and data. His focus on CX has driven acquisition, compliance, and retention strategy. As a B2B specialist, he has worked directly with customers and through channel partners, integrating cloud-based CRM, ERP, and marketing automation vendors with digital, affiliate, and marketplace platforms. He has a bachelor's degree in Government International Relations from the University of Sydney.

Lim's leadership roles have been impressive, including Head of Enterprise & Platforms, Head of Affiliate & Strategic Channel, and Head of Business Development at Prospa. He was also the Country Director for Australia & New Zealand at Dun & Bradstreet and has experience as a Vendor Program Manager and Business Development Manager.