Jesse Cannone

Jesse Cannone is the co-founder and CEO of The Healthy Back Institute, a natural health products and publishing company specializing in back pain relief.12 He is a certified fitness professional with multiple credentials, including:

• Certified Post-Rehabilitation Specialist
• Certified Sports Nutritionist
• Certified Master Fitness Trainer12

Professional Background: Jesse founded The Healthy Back Institute in December 2003, driven by his personal experience with chronic pain and a mission to help people live pain-free naturally.3 As a former back pain sufferer, he developed the world's first self-assessment and self-treatment program for back pain called the Lose the Back Pain® System.2

Achievements:

• Helped over 1 million customers in 125 countries
• Published the book "The 7-Day Back Pain Cure"
• Featured in numerous publications like Men's Fitness, Chicago Tribune, and Entrepreneur
• Interviewed nearly 100 world-renowned health experts2

Personal Philosophy: Jesse is passionate about conscious capitalism and believes in solving health problems naturally, without risky surgery or dangerous pharmaceuticals. When not working, he enjoys mountain biking, practicing Muay Thai, and spending time with his eight children in Austin, Texas.2