Jerome Turnbull

Jerome Turnbull is a prominent figure in the mobile gaming industry, currently serving as the General Manager of Games at AppLovin, a leading mobile technology company.3 His career at AppLovin has been marked by significant achievements and a steady progression through various roles.

Career Progression at AppLovin

Turnbull's journey at AppLovin includes:

1. Director of Media Buying: He started in this role in May 2020.3
2. VP of Growth: Promoted to this position in January 2021.3
3. General Manager, Games: Assumed this role in July 2022, which he continues to hold.3

Expertise and Contributions

Jerome Turnbull is known for his expertise in:

• Mobile User Acquisition: He has shared insights on successful launch strategies for mobile games.1
• Game Growth: Turnbull has been instrumental in driving growth for AppLovin's partner studios.4
• Ad Strategies: He has provided valuable insights on effective advertising trends in the mobile gaming industry.2

Notable Achievements

One of Turnbull's significant accomplishments was his involvement in the launch of Project Makeover, a mobile game that:

• Topped the charts within just four days of its release
• Garnered over 5 million downloads in this short period1

Industry Insights

Turnbull is recognized for his deep understanding of user motivations and effective advertising strategies. He emphasizes:

• The importance of understanding user motivations in creating engaging ads
• The effectiveness of gamification in advertising, even for non-gaming products
• The value of "genre-bending" and metaplay in mobile game advertising2

Jerome Turnbull's LinkedIn username is jerome-turnbull-9707163a, as mentioned in the query. His expertise and leadership continue to shape strategies in the mobile gaming and advertising industries.